I love this lube so much. I know these lubes are designed to go with Tenga's sex toys, but honestly, this lotion in particular is nice for regular masturbation! If you look at the ingredients for this lotion, it contains menthol. The menthol is responsible for a cool, tingling sensation. I probably don't need to go into detail about this, but it feels really good and this is the only lube from Tenga that has this ingredient! Additionally, if you are doing regular masturbation, you don't need a whole lot of the wild lube despite its viscosity. If you use enough to circle your meatus, it will be plenty! I say that because as the lube tries to dry (again, this is for regular masturbation), the pre-ejaculate will combine with the lube and it will create a semi-real feeling. Once this happens, it will last you the entire session.