Best Japanese Sex Toys for 2025

10. FLIP ORB Sunset Orange

TENGA revamped the FLIP ORB Series with two new “Sunset Orange” and “Ocean Blue” models. With firm orbs wrapped in supple elastomer ingeniously positioned to create incredible, contrasting sensations, the FLIP ORB is a fantastic product for those who are tired of one-note masturbation sessions.

The Sunset Orange and Ocean Blue’s stylish exterior make for one of TENGA’s most aesthetically pleasing reusable masturbators to date. Internally, they slightly differ between the Sunset Orange’s “spiral edges” detailing versus the Orange Blue’s “wavy ribs,” as well as the different placements of the firm orbs, but overall the thick elastomer on both of these masturbators bring an unforgettably stimulating experience.

9. RIPNDIP × TENGA LORD NERMAL BLUE CUP

The devious feline RIPNDIP mascot Lord Nermal has made yet another appearance on TENGA’s famous Original Vacuum CUP, this time in a bright blue that could make for an excellent home decoration and/or sex toy.

Whether just for collection purposes or for a stimulating session of self-pleasure, the RIPNDIP × TENGA LORD NERMAL BLUE CUP is a stand-out item to purchase from the TENGA Store USA.

8. TENGA UNI Variety Pack

“UNI is love worldwide, TENGA TENGA TENGA!”

If you haven’t learned the song and dance for the genderless pleasure item TENGA UNI yet, you’re simply missing out. Moreover, giving one of these gemstone-inspired sex toys a go is an experience to be had.

The TENGA UNI’s gender-free design makes it compatible with any user, partner, or couple. Stretch over your fingers for external use, or over your shaft to use as a masturbation sleeve. They make for great masturbators as well as couples' items! Grab the TENGA UNI Variety Pack to try all four types of UNI.

7. TENGA Premium Original Vacuum CUP

While the TENGA Original Vacuum CUP is the iconic TENGA product that changed the sex toy industry forever, I can’t help but recommend its enhanced version, the Premium Original Vacuum CUP.

With a luxurious elastomer sleeve 1.5x thicker than the Standard CUP Series, pre-lubricated with our premium internal lotion, and more intricate internal details than the Original CUP, this classic item is a great start for beginners or a great repeat-guest for experienced users.

6. TENGA Lotion Regular

If you’re looking for a lotion that just about goes with any TENGA product, the TENGA Lotion Regular is your new best friend.

Not only are the TENGA Lotions consistent best-sellers on our store, but the bottle has been revamped for a more user-friendly experience. Now with a softer squeeze and one-way valve for accurate application without leakage, the TENGA Lotion Series has a place in every TENGA fan’s home.

5. TENGA SVR Black

Did you know that the TENGA SVR Series is the best-seller at every TENGA flagship store in Japan? Since many couples come by TENGA STORE TOKYO in Ginza and TENGA LAND in Harajuku, they often find themselves grabbing one of these easy-to-use couples’ vibrators to enjoy that evening.

Give your fingers or your shaft an extra boost in sensations and spice up your relationship with our front-running couples’ item, the TENGA SVR.

4. TENGA FLIP 0 White

Another absolute classic of the TENGA lineup, the TENGA FLIP 0 White’s soft and supple interior paired with its flip-open-to-clean design has made it an incredibly reliable reusable masturbator.

If you’ve been using disposable products for years and are ready to take the next step in sex toys, the FLIP 0 Series is highly rated and recommended.

3. TENGA EGG Hard Boiled II Series

TENGA EGGs are so beloved that our TENGA Advent Calendar of 24 EGGs sold out in Europe almost immediately upon launch this year.

Simple, compact, fun, and stimulating, the TENGA EGG is the perfect disposable male masturbator. They’ve just been renewed with the TENGA EGG Hard Boiled II. These super stretchy EGGs feature newly designed internal details and denser material than the Standard EGGs. Give them a go if you’re an EGG fan or if the thought of a stretchy yet dense sex toy piques your interest.

2. TENGA SPINNER 03 SHELL

The SPINNER Series is an easy recommendation. A reusable item at $23 that creates an unreplicable spinning sensation, without any electronic parts. The SPINNER SHELL is a popular model, with 242 reviews on the TENGA Store USA and a score of 4.2 stars.

An internal coil makes the SPINNER twist as you insert, sending unbelievable sensations with each stroke. Whether you’re on a budget or not, the sensations from the SPINNER are something every sex toy user should give a spin.

1. TENGA Puffy Custard Yellow

The TENGA Puffy Custard Yellow is my pick for the Best Japanese Sex Toy for 2025. The incredibly soft reusable masturbator creates a heavenly experience upon insertion, and an even more mind-blowing silky sensation once given a squeeze.

The exterior super-soft silicone is so soft that it could even be worth using one of these as a stress ball. Or better yet, just use it as a masturbator. The softest material of any TENGA product is sure to satisfy, and the newest Custard Yellow and Strawberry Pink TENGA Puffy models are the softest of the soft.

Summary

Japan is a frontrunner in the global race for the perfect sex toy. Thanks to TENGA, there are amazing new lineups of Disposable and Reusable sex toys coming out of Japan every year.

For disposable budget items, the TENGA EGG Hard Boiled II and TENGA UNI, both released in 2024, will continue to be TENGA stars for years to come.

For reusable masturbators, the TENGA Puffy Series offers an unmatchably soft experience, while the TENGA FLIP ORB and FLIP 0 Series have perfected highly stimulating sensations and easy cleaning.

There’s a huge library of Japanese sex toys to choose from, so find the perfect sex toy for you at the TENGA Store USA.