TENGA Self-Pleasure Report 2020

At TENGA, we believe sexuality is a normal, healthy part of life that should be celebrated, not something to be ashamed of. That’s why TENGA strives to create safe, functional self-pleasure and wellness items that combine intricate design with performance.

Since our founding in 2005, our core brand message has remained that individuals should be free to enjoy their own sexual wellness without guilt or shame. We help individuals around the world explore and express this with our variety of pleasure items. 

You can find more about our products here.

What is the TENGA Self-Pleasure Report? 

We started the TENGA Self-Pleasure Reports in 2015 as a way to celebrate Masturbation May - an annual self-pleasure movement - with our "United State(s) of Masturbation" survey. Since then, we have surveyed numerous countries and found out about the masturbation habits of people around the world.

This year marks not only the 5th year of the TENGA Self-Pleasure Report, but it's also TENGA's 15th year since launch, as well as the 25th anniversary of Masturbation May! 

Explore below on how TENGA's Global Self-Pleasure Report has evolved over the years and learn more about the most recent figures in your country!

TENGA Self-Pleasure Report 2020 

This year we surveyed over 5,000 men and women aged between 18-54 across 5 countries, with 1,000 in the US alone. The deep dive about their habits related to sex, masturbation and sex toy usage revealed some pleasant results that make us confident in saying - America is becoming more open towards masturbation and sexuality!

In our five years of tracking the perceptions of masturbation, we can see a clear positive shift in attitudes: Americans are more open to discussing masturbation with their loved ones, are more likely to use masturbation as a form of self-care, and are using sex toys more and more!

With more than 80% of Americans considering masturbation to be a form of self-care, many used self-pleasure as a coping mechanism to deal with the stress of COVID-19. Data shows that 10% of US adults purchased additional sex toys in anticipation of self-quarantine, and a majority (71%) agree that sexual pleasure helped them feel better or acted as a form of ‘self-care’ during self-isolation. An impressive 37% have increased their frequency of self-pleasure during self-quarantine.  

While the pandemic has kept Americans socially distanced, it will likely have lasting positive effects on the way society views masturbation and sex toys. Nearly 30% have shifted their views on sex toys and masturbation to a more positive one, and over 60% plan to continue increased use of their sex toys post-pandemic!

At TENGA, we want to encourage everyone to have more pleasurable sex lives – solo or partnered. We are thrilled to see how many people are trying something new, taking care of their own well-being, and enjoying the benefits of the pleasure this brings. 

Below you can find details of our past TENGA Self-Pleasure Reports!

TENGA Self-Pleasure Report Survey Timeline  


The first year we conducted our survey on finding out the status quo of masturbation in the US.
The truth is, almost everybody does it, and often!


Our survey in 2017 came to the conclusion that frequent masturbation has health and well-being benefits for everyone.
Read more to discover the 4 life benefits for those who masturbate at least 4x per week!


2018 was the year we started a conversation around the taboos surrounding sex toys for men.
The aim was to encourage men that they shouldn't be afraid to Feel More.
Turns out that both 90% of surveyed men and women think that men who use sex toys are more satisfying lovers!


Last year, our Self-Pleasure report showed masturbation might just be the real key to wellness, revealing 74% of Americans use masturbation as a form of self-care!

If you want to read more about the evolution of our survey, check out our blog

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