Article: How Tariffs Will Affect Our Product Prices

How Tariffs Will Affect Our Product Prices

As tariff policies evolve, we want to be transparent about how they will impact the cost of TENGA and iroha products. While our commitment to quality remains unchanged, rising import fees will lead to necessary price adjustments made with fairness and care.
If you want to find out more, we’ll go in-depth below about the whole situation.
Contents
Understanding the Tariff Situation
Tariffs are taxes imposed by the government on imported goods to protect local industries or to respond to international trade dynamics. While the intention is to encourage domestic production, the immediate effect is often higher prices for consumers and businesses that rely on imported products. The recent tariff negotiations between the U.S. and other countries are expected to impact many industries, including ours.
Since Liberation Day, it has been made clear that tariffs will be applied on all international imports based on their country of origin. At the time of writing, a 10% blanket tariff is applied to imports from all countries, with some countries facing higher rates than others. As negotiations between the U.S. and other countries continue, we remain hopeful for a positive resolution.
In the meantime, we’d like to explain how these potential changes will affect the pricing of TENGA and iroha products.

How and Where TENGA Products Are Made
TENGA is a Japanese brand known for its innovative sex toys and commitment to celebrating life’s pleasure — bringing sexuality to the forefront for everyone to enjoy. To achieve this mission, we collaborate with leading industry experts from around the world and rely on cutting-edge technology and high-quality resources to develop products that meet the highest standards for you, our valued customers.

Every step, from design and manufacturing to promotion and sales, is meticulously planned to deliver your favorite toy right to your doorstep. All TENGA and iroha products are designed in Japan, and most of them are manufactured there, with some also being produced in China or Vietnam.
In fact, we’re not alone. Most sex toys in our industry are produced in China, thanks to the country’s advanced, hygienic, and cost-effective manufacturing techniques.
However, with new global tariffs being introduced, the sex toy industry must now reconsider its pricing strategies to absorb these new costs without disrupting the well-established production chain.
So, how will these tariffs affect your pleasure?
What Tariffs Mean for You
As a global business, we must consider how changing tariffs could impact our product pricing. Since policies are still evolving, we want to be transparent with our customers: the prices of our products, which are manufactured in countries like Japan, China, and Vietnam, will need to be adjusted to reflect the additional costs incurred when importing them into the U.S.
We’ll do our best to adjust our prices fairly, and we’ll keep you informed as soon as any changes are made public.

Summary
As tariff policies continue to evolve, we want to be transparent about how these changes may affect the cost of TENGA and iroha products. Our commitment to quality and global collaboration remains unchanged, but rising import fees may lead to necessary price adjustments (find out more on the official US TENGA and iroha stores). We’ll continue to keep you informed and ensure that any changes are made with fairness and care for our customers.