The 2020 TENGA Global Self-Pleasure Report has shown how beneficial self-pleasure was for us last year, and continues to be for many of us even now. With more than 80% of Americans now considering masturbation to be a form of self-care, many (over 70%!) used self-pleasure as a way to deal with the stress of the pandemic.

Backed up by our data, we can proudly say now more than ever before: self-pleasure is self-care!

To highlight how beneficial self-pleasure can be and work to break down taboos, we are celebrating Masturbation May, a movement that originated in the US, with our very own initiative. We invite you to join our Masturbation Challengers (introduced below!) by making more time for masturbation and self-pleasure throughout the month of May, while opening up the conversation and posting about the power of pleasure with the campaign hashtag #doitinmay.

Even if you aren't a Challenger, there are two ways you can take part in this campaign!

1) Share the campaign hashtag #doitinmay!
The campaign hashtag #doitinmay will be counted daily throughout May, and the current score will be shown on the scoreboard below. The scores will count towards a total that we'll track throughout the month, with some amazing rewards when we hit big milestones for everybody to enjoy!

That means, the more we enjoy self-pleasure and the more we use the hashtag #doitinmay, the higher the score. The more milestones we hit, the bigger your reward gets!

2) Cheer for our Masturbation Challengers!
Cheer and support our Masturbation Challengers by engaging with the Challengers’ tweets. We have assigned points to each form of engagement, which will be counted once the Challenge is over. We have prepared some great prizes depending on the final number of points achieved!